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The Rhetorical Approach

  Rhetoric means the art and science of a speaker. Our consultants share a common approach to coaching and training in the spoken word that is derived from the art of rhetoric as taught in the classical texts and the principles of cognitive science.

The Rhetorical Company’s training begins with an understanding of what is attractive to the audience – not by focusing on the concerns of the communicator. We show our clients the natural protocols of language and behaviour that make the speaker’s message and their personality memorable.

The Rhetorical Company is an international business that specialises in the art of using English effectively. Its training is suitable for senior executives and other key communicators already fluent in English and needing to use the spoken word in their work. The training can be individually tailored or conducted in small seminars.

Business Rhetoric is concerned with the faithful display of personality and the clear delivery of messages to affect the future behaviour of an audience.







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