Rhetoric means the art
and science of a speaker. Our consultants share a common
approach to coaching and training in the spoken word that
is derived from the art of rhetoric as taught in the classical
texts and the principles of cognitive science.
The Rhetorical Company’s training begins with an
understanding of what is attractive to the audience –
not by focusing on the concerns of the communicator. We
show our clients the natural protocols of language and
behaviour that make the speaker’s message and their
personality memorable.
The Rhetorical Company is an international business that
specialises in the art of using English effectively. Its
training is suitable for senior executives and other key
communicators already fluent in English and needing to
use the spoken word in their work. The training can be
individually tailored or conducted in small seminars.
Business Rhetoric is concerned with the faithful display
of personality and the clear delivery of messages to affect
the future behaviour of an audience.