• Television and
Radio interviews
• Working with the journalist
• Spokesman skills
The Rhetorical Company offers Media Skills training to
clients who we have successfully coached in the spoken
word. This training is supported by the participation
of practising broadcasters and journalists selected for
their expertise in the client’s field. Rhetorical
provides individual training and small seminars to extend
and develop the participant’s ability to effectively
work with the media.
The Rhetorical Company has a particular view of Media
Skills: our philosophy is that it is the journalist who
communicates to the target audience. Hence the skills
required by the client are those that support effective
communication to the journalist.
Special attention is focused on -
• Understanding the characteristics of different
media and the needs and interests of its practitioners
• The planning and preparation of messages and statements
• The selection and approach to a journalist
• The adaptation of Question and Answer technique
• Preparation of supporting literature and visual
aids
