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Persuasion
in English |
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The power to communicate
with the spoken word is important in any language.
English is a working language for 1.4 billion people
today. The ability to persuade in English, not just
to speak it, is a skill that can have decisive results.
Yet it is neglected because persuasion in English
is thought to be simply a by-product of mastery
of the language.
English speakers hear more variants and pronunciations
of the language than speakers of any other language.
Because English is not inflected, phrasing, stress
and patterns of speech are often more important
than grammatical accuracy or accent. The English
that is spoken is very different from the English
that is written, or, be it said, the English that
is taught. All these factors bear on the power of
language to persuade.
Persuasion happens as a result of the effective
communication of ideas via the personality of the
speaker. The idea is more important than the way
it is expressed, and personality is more persuasive
than speaking accurate, grammatically correct English.
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Motto
The Motto Verisimilis Aperta Brevis, (Believable,
Open, Short) is taken from Cicero’s De
Oratore,Volume II, the book that the figure
of Rhetoric in the Crest holds in her left hand.
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