Proposals for new
business rely on a combination of meetings, tender
documents and presentations followed by Question
and Answer sessions. Success does not depend simply
on technical excellence, compliance with the specification
or price. Success will also come from the consistency
of the entire proposal, the effectiveness of its
delivery and the rapport established with key
decision makers.
Success will always depend on winning both hearts
and minds.
The Rhetorical Company consider each proposal
as a unique event. No two opportunities are the
same. We offer guidance in the following sequence:
Planning:
- Analysis of the potential client and the
competition’s strengths and weaknesses
- Identification of the winning theme
Preparation:
- Check on consistency of written and verbal
submissions
- Time and sequence management
- Advice on presentations and visual aids
- Rehearsals to include Question and Answer
- Coaching of individual team members or groups
is sometimes required to polish the performance.
- Experience has shown that the most effective
use of the Rhetorical Company is when we are
brought in early and used as part of the team.
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